Client: No. (Record Label)Product: Efficient Refineries (Music Press Release) What on God’s Grey Earth are Efficient Refineries? Far from being some post truth, fake nude, Chinese hoax, alt Reich Republican Boy Band they are indeed the dark union of previous No. label acolyte Siegmar Fricke / Pharmakustik and his Spanish wet nurse co-conspirator Miguel Angel […]
Author Archives: ssgrfk
Señor Coconut
Some years ago, after having performed with his orchestra, all over this tiny globe, for ten long years, Sr. Coconut decided to hang up the Xylophone and retire to a frozen Norwegian island. Not a month went by without endless requests of one sort or another, demanding he dust off the Marimbas for a comeback […]
Nino Brown
DJ Nino Brown is an Australian institution with a larger than life career profile boasting more achievements than we’d like to count.. but let’s count them. Performing in all corners of Australia and South East Asia whilst sharing the stage with the heaviest of heavy hitters including Eminem, Jay – Z, Snoop Dogg, & Sean […]
Nino Brown – Flex
Nino Brown teams up with Mike Akox & Lil Spacely to deliver a dancehall flavoured percussive bitch slap of King Kong like proportions for the Urban arena. Behold as the booties Flex when the artists combine to drop an aromatic Afrobeat hit in this single, destined for seismic impact on dance floors and sound systems […]
Atom™ – Texturen III
Client: No. (Record Label)Product: Texturen III (Music Press Release) Atom™ returns to the home of No. Ware with the IIIrd (3rd) chapter of his Texturen series, continuing in the tradition of a long form singular 54 minute slice of audio output picking up where he left off with No. 912 – Texturen II. Designed to […]
France Jobin – Intrication
Client: No. (Record Label)Product: France Jobin – Intrication (Music Press Release) No. welcomes Canadian France Jobin to the label. The Montreal based artist will release her 9th album on No.. With her release entitled ‘Intrication’, she grapples with some truly cosmic concepts involving Quantum Entanglement (go on, Google it..) amongst other truly magical ideas which […]
Alive01
Client: No. (Record Label)Product: Alive01 (Music Press Release) Material Object, here presents his first true (if such a term exists) live performance. True in the sense of being generated instinctively in the moment from resampled chunks of previous output sandwiched between unheard waveforms from a distant future whilst underwritten by voltage controlled rumblings from actual […]
No. III
Client: No. (Record Label)Product: No. III (Music Press Release) No. The disorganisation founded by Atom™ + Material Object in 2013 to advance the cause of faceless audio output by No. One in particular are cataloging their 3rd year of Existence with No. III No. III continues the centuries long tradition, invented by the label masterminds […]
GigaTools Pro
Client: GigaToolsProduct: Product Walkthrough Demo Videos GigaTools Pro is a web based ‘Software As A Service’ SAAS product for the music industry that streamlines the process of booking and managing events. I was charged with writing the copy for the public facing pages of the application as well as the client facing content and the […]
No. II
Client: No. (Record Label)Product: No. II (Music Press Release) No., founded by Atom™ & Material Object in 2014, celebrate their second birthday in style with “No. II”, a collage, a readymade, an assemblage, a synthesis, in short: a spectrum of elements refracted through the prism of the label’s output between the 1st of May 2015 […]
Yakovlevian Torque
Client: No. (Record Label)Product: Yakovlevian Torque (Music Press Release) No. return with a new addition to the abstract ‘300’ series by one time member of the influential Australian electronic project Severed Heads: Garry Bradbury. Sydney based Bradbury is known for his boundary bending audio collage and analogue synthesis outbursts and has a career spanning three […]
No. Inc. – G@ng5ta
Client : No. (Record Label)Product : No. Inc. – G@ng5ta (Music Press Release) No. Inc. are Material Object and Atom™. With their second album, entitled “G@ng5ta”, they deliver a trippier version of ‘ambient’, triggered by an unexpected genre collision appropriately numbered as No. 911. Deciding to mix, possibly two of the most opposite ends of […]
Invisible Light
Client : No. (Record Label)Product : Invisible Light (Music Press Release) The first collaboration between No. label co-founder Material Object and prolific, rural British sound smith Ishq. “Invisible Light” is a rejuvenating stroll at interstellar velocities through an unfamiliar landscape populated by unknown plants, strange creatures and bizarre illuminations. Patiently evolving beneath a lush canopy […]
GigaTools
Client: GigaToolsProduct: GigaTools Web Application GigaTools is a online service for professional performers that simplifies the promotion and announcement of upcoming Gigs by sharing information from one source across the entire range of online & social media channels. I was charged with writing the copy for the GigaTools website and social media channels. The business […]
Conveniently Killing Ourselves
Convenience is the final commodity. In the human race’s ever accelerating death spiral to the bottom of the chip bag, convenience is the final thing, the last remaining shiny bauble yet to be gift wrapped and hand delivered to your prefrontal cortex without ever leaving your bed. The success of services like Uber Eats which […]
Alfresco Abandonment
Sharp eyed dumpster divers among us will have noticed a trend thats been growing in the Antipodean outback of the Australian forefront these past few millennia. A curious occurrence on sidewalks and laneways in the Urbanocene of the British Empire’s favourite beachside forced labour camp. I am of course referring to the curious practice of […]
The GigaTools Story.
This is the story of GigaTools, a SaaS company built by me. Andre Ruello. Born in the humblest of beginnings with one man and a MacBook, I was able to take a simple idea to solve an ongoing problem facing musicians and performers wanting to promote themselves online into a multi million € Euro business, […]